The Guiding Principles of the Campus Master Plan
The Guiding Principles provide a long-range perspective in which to make near-term project decisions, and
encourage planners and designers
to think about each new piece of the campus as a contribution to a larger whole.
Establish a Unifying Framework for the Campus as a Whole

The campus should be organized in a coherent, unified way by setting a physical framework of land use districts, and a system of interconnecting circulation links and open space. The framework should be well defined and definite in its structure yet flexible enough to accommodate the specific demands of development projects as they arise.
Support the University's Educational Mission
The preparation of this plan included over a year of interviews and meetings with University leaders, college and major unit heads, and central administration to determine academic space needs. Take a look at where some of the new building may take place.
Demonstrate Stewardship of Buildings and Land
Conservation and renewal of the existing buildings on campus will be necessary to maintain modern and safe facilities to meet academic space needs in a cost-saving manner.
Preserve and Enhance the Unique Identity of the Campus

The University of Iowa campus has several distinctive characteristics that have long been cherished by those who experience them. Today's challenge is to plan for continued growth, while simultaneously securing and enhancing important landmarks and symbols.
Promote a Pedestrian-Oriented Campus

The University of Iowa strives to give the highest priority to pedestrian movement and providing safe, efficient and attractive pedestrian pathways. Gathering places such as plazas and open spaces encourage campus community and enrich the aesthetic experience.
Enhance the Quality of the Visual Environment
The visual quality of the campus environment has a profound influence on the quality of people's experiences at the University of Iowa.
Facilities Management director for Planning, Design & Construction Services
